article thumbnail

How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

Startup 302
article thumbnail

7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Enlightenment refers to an interest in staying informed and approaching every interaction free of prejudice. Enlightened: open your mind and constantly learn.

Customer 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
article thumbnail

6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122
article thumbnail

Involve.ai Helps Businesses Retain Their Subscribers

L.A. Business Journal

For companies that rely on long-term customers, “churn” — a term that refers to the number of canceled or lapsed subscriptions — is a major challenge.

Help 189
article thumbnail

If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341
article thumbnail

Do you take those loyal, key customers for granted?

Berkonomics

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

Customer 120