article thumbnail

Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI

SoCal Tech Calendar

Thursday, November 12, 2009 -- Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI. There are several new technologies that you can use to gain better insight and reach your targeted customers more efficiently and effectively.

article thumbnail

Hidden Revenue: Mining Your Customer Base for Extra Profit

SoCal Tech Calendar

Thursday, November 5, 2009 -- Hidden Revenue: Mining Your Customer Base for Extra Profit. Many companies focus almost exclusively on bringing in new customers, leaving many profit dollars on the table. See [link] (more).

Customer 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Keys to a Customer Centric Organization

SoCal Tech Calendar

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Great posts.

article thumbnail

12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement.

Ideas 113
article thumbnail

Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

article thumbnail

Thinking Beyond the Browser

SoCal Tech Calendar

Your customers are skipping the url and using apps for business. Learn how Mike Colombo, Partner and CEO, Partner at MAARK is helping his biggest B2B clients think beyond the browser and win the race for customers and sales productivity. Thursday, September 15, 2011 -- Business Apps Reign King Thinking Beyond the Browser.