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The #1 Question to Ask Before Starting Any Case Study


A customer story can't just be interesting or results-oriented. Next, create your customer interview questions to elicit those key messages.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. You can even create them a custom video page using Say Hello There.

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My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. By Frank Peters. – Dave.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

Why Every Entrepreneur Must Write

SoCal Tech Calendar

Monday, April 18, 2011 -- Why Every Entrepreneur Must Write; Attract Customers, Generate Leads and Increase the Bottom Line. Join Barbara as her special guest Dr. Flora Brown - author, speaker and entrepreneur - shares her secrets on the importance of expanding your business world and life through writing. Tech Coast Angels.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Thank you.

Entrepreneurs Should Create A Degree – Not Buy One Off The Rack


Custom Wharton Degree. Writing / English / Public Speaking. Writ 105PS     Writing for Public Speaking. Communication. Statistics.

Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today


knew that every dollar I spent to acquire a customer resulted in a 4x return. paid them a flat fee for every trial customer they drove my way.

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Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

We, and our customers, know that there won’t be one data feed to rule them all. We did make money helping customers process Twitter data.

Catching Up With Joanne Bradford, Demand Media


But, they could not write, and did not know what to write from the travel perspective. What is Demand Media doing nowadays? eHow Spark!

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Should Startups Announce Their Funding?

Both Sides of the Table

will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? Benefits. But trust me on this. Timing.

What The Heck Does “Traction” Really Mean To A VC?


Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders.

Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

There were days where I could write about what I was thinking about Apple or Twitter or Facebook. Or I could just write about life. can only point to three examples in the last 10 years of writing where I know that what I specifically said made somebody resent me. I used to love blogging. For me it was always a creative outlet.

Pour And Stir II – Managing Your Cost Per Customer


Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

The Silent Benefits of PR

Both Sides of the Table

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Why PR? 1.

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Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever.

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Honesty Is An Entrepreneur’s Secret Weapon


Employees, investors, customers and suppliers seek entrepreneurs they trust. A version of this article previously appeared on  Forbes.

Talk Like An 8th Grader When Pitching Investors


You must also place yourself in the shoes of other uniformed and indifferent stakeholders, including: customers, partners and suppliers.

How Entrepreneurs Use Technology to Improve Business Efficiency

Tech Zulu Event

Collect & Use Customer Data. Entrepreneurship is undergoing many technological changes. Workflow Management. Images via Shutterstock.

Document Your MVP for a Developer


You likely are writing your first one of these. Customer Development Notes I'm assuming founders are having customer development conversations.

Startup Lessons From Pink Floyd’s Dark Side Of The Moon


Pink Floyd recorded DSOTM after a year of writing and performing the material in front of live audiences. Any time will do." Pay To Play.

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An Enchanting Conversation With Guy Kawasaki


Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. free weekly Infochachkie articles! That doesn’t work.”.

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This post originally ran on TechCrunch.

Ebyline Launches New Service For Publishers


Los Angeles-based Ebyline , the online marketplace which connects publishers with freelance journalists, has rolled out a new offering today, which it says can help publishers produce their own, custom news feeds. The service, called Ebyline News Desk, allows publishers to create their own, custom feeds of original content.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

Obsession. The drive to succeed at all costs. When second place isn’t good enough because we live in winner-take-most markets. loved the music.

How Investors Think About Valuation of Pre-Revenue Startups


There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. What are they really looking for?

Why Lawsuits Are On the Rise at Startups and What To Do About It

Both Sides of the Table

As I write these words I already imagine my next deposition in which I’m asked to read this out loud. Lawsuits are on the rise. For what?

Interview with Gabe Grifoni, Rufus Labs


When we talk to customers, we hear about these pain points. Gabe Grifoni: I had actually transitioned to the writing side, and focusing on tech. That got me to CES for some technical writing and journalism, and I started checking out the scene. We're really growing our customer relations. Our tool does the same thing.

Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

Customers sometimes buy things spontaneously without thinking through what their actual need is. This article initially appeared on Inc. Never.

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Why Successful People Focus on the Bottom End of the Funnel

Both Sides of the Table

Business leaders have many tasks to accomplish and prioritizing stuff can be hard. Opening is easier than closing. Step one: Be proactive. Start, sure.

Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I talk about failure a lot because I think it can be tremendously instructive and I think that success without failure often masks underlying lessons.

Frameworks Round 6


In preliminary tests, we experimented with more requests per pipeline but doing so caused socket write buffer overflows. Thanks! We are hiring.

7 Tools of Entrepreneurial Awesomeness


On the playing field is talking to customers. So when you write your plan realize…it’s like writing a fairy tale.

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What I’ve Learned from Fred Wilson

Both Sides of the Table

In stead of just writing operating and funding advice Fred also talks about industries. remember writing about online video nearly 5 years ago.

Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Help them write other stories. One day they’ll write yours. 4. Understanding customer requirement ? 50 coffee meetings.

How ConsumerTrack Has Created A Growing, Profitable--and Mostly Unknown Business


We generate thousands of new customers everyday for clients such as Ally Bank, GE Capital, Transunion, and a few other big brands. Thanks!

The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Simply, this is identifying a customer need that has economic value to them if they can solve it. The USP solves the, “Why Buy Me?” question.

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What I’ve Learned About Venture Funding

Both Sides of the Table

It forces the founder to spend time in front of customers. why do I write p.s.’s sometimes? VC funding. blog here ). Promise.

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery. But how?

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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks.

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