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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. A great opportunity for more visible networking. Great posts.

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Social Networking and Business Value

SoCal CTO

David Schwartz, Vice President, Corporate Development of Yammer David Schwartz is the Vice President, Corporate Development, at Yammer Inc., He has performed this role since the company’s inception after Yammer was spun-out of Geni Inc. (a a social networking site for families), where the Yammer technology was developed.

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The Perfect Pithy And Productive Investor Pitch

InfoChachkie

Better than Amazon''s customer experience for any brand" and "LinkedIn on Steroids.". Ebay+Soundcloud = us" and "FLIMBY=Yammer+Delicious+Gotomeeting.". Customer Segmentation. Yammer for Education) & explanatory (e.g., If "LinkedIn and match.com had a baby who went to law school.". But better. Math Doesn''t Lie.

Product 208
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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

How difficult has it been to get your customers to understand the exposure with SMS? Some of the first customers we had were in obstetrics. Having that support is a huge, important thing to unlock lots of growth in our customer base. We''ve very much taken a play out of the Yammer playbook. That''s what V4 unlocks for us.

Yammer 229
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon.

CTO Coach 359
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How Kaleo Is Tackling Enterprise Knowledge Sharing

socalTECH

He's now hard at work at a new company, Kaleo, which is tackling the enterprise, knowledge sharing market�and already has an impressive list of Fortune 500 customers. There were things like Yammer, Jive, and all that. Phil Hui-Bon-Hoa: We have 35 customers, all of whome are very large, blue chip customers.

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8 Ways Entrepreneurs Can Lead With New Work Models

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.