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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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Pasadena's ArtCenter College Of Design, 3D Avatar Site IMVU Team

socalTECH

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena 200
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Hyperloop Transportation Technologies Shows Off Capsule Design

socalTECH

Playa Vista-based Hyperloop Transportation Technologies , which is one of LA's multiple companies working on next generation, "Hyperloop" style transportation systems, has unveiled a capsule design today in Spain.

Design 113
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Optical Research Associates Acquired By Synopsys

socalTECH

Pasadena-based Optical Research Associates , a developer of optical design software and optical engineering services, has been acquired by semiconductor design software firm Synopsys , Synopsys said late yesterday. Tags: optical research associates synopsys merger acquisition design semiconductor software.

Research 165
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AutoESL Design Technologies Gets $2.0M

socalTECH

AutoESL Design Technologies , a electronic design automation (EDA) firm based on research out of UCLA, has received $2.0M for its technology, which is used for high level design synthesis in the semiconductor industry. Tags: autoesl design technology ucla transfer semiconductor software. READ MORE>>.

Design 150
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Design Innovation and Research Conference

SoCal Tech Calendar

Saturday, November 15, 2008 -- Design Innovation and Research Conference. See [link] (more).

Research 100
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UberAIR to take flight with help from UT Austin and U.S. Army Research Labs

TechCrunch LA

Army Research Laboratory to develop new rotor technology for vehicles that the company will use in its uberAIR flying taxi network. The company actually unveiled its thoughts on air travel and design a few months ago at its Elevate conference.

Research 147