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MomentFeed Names Tech Veteran Nick Hedges As CEO

Santa Monica-based MomentFeed, which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather. MomentFeed's software tools provide management, analytics, and reporting for mobile search, social media, digital advertising, and customer reputation management; the company says its tools help retailers, restaurant chains, banks, and other multi-location businesses drive and capture more in-store sales, and calls, appointments and orders from prospective buyers. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.