Wednesday, September 5, 2018

Netflix Boosts Consumer Products Efforts In LA

Streaming entertainment provider Netflix is boosting its consumer products efforts out of its Los Angeles office, saying on Tuesday that it has tapped a Disney Parks veteran as its new global products head. According to Netflix, it has hired Christie Fleischer as Global Head of Products, overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. Fleischer was previously at the Walt Disney Company, where Netflix said she was most recently the head of merchandise for parks, experiences and consumer products, leading product strategy, product development, creative, sourcing, supply chain, and logistics across Parks and Resorts, Disney Stores, and licensing. Fleischer also previously Senior Vice President of retail & merchandise for Parks & Resorts, and also served at Warnaco Inc, American Pacific Enterprises and The Disney Store.