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Snap Rolls Out New AR Lens App, Lens Studio

Venice, California-based Snap said on Thurday that it has rolled out a new tool, which lets designers create and build augmented reality lenses for Snapchat. The new tool, Lens Studio, allows users to build and launch immersive Lenses--such as your own dancing hot dog, or rainbow barfing unicorn--and publish them to Snapchat. The company said the tool is not just built for developers, but also creatives, students, and brands.