Wednesday, June 26, 2019

Liquid Death Turns Critics Into Creativity With Heavy Metal Death Song

Liquid Death, the canned water brand which is backed by Santa Monica-based Science Inc., has released a hilarious video which turns a collection of videos of its critics into a "heavy metal death song". The brand--which is backed by Science, Twitter co-founder Biz Stone; Michael Dubin, the founder of Dollar Shave Club; and Jen Rubio, the founder of Away, among others--has so far raised $2.25M in funding. The brand is looking to gain market share through its clever, anti-establishment marketing. That formula worked well for Dollar Shave Club, which rode the buzz generated by its company launch video to an acquisition worth somewhere around $1 billion by Unilever in 2016.