Hollywood Software Firms Merge

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Burbank-based Entertainment Partners has acquired Culver City-based software developer SyncOnSet Technologies Inc.

The transaction was announced Jan. 13. Terms of the deal were not disclosed.

Entertainment Partners, which was acquired in May 2019 by TPG Capital, is also a software developer. Its SmartStudio platform is used by the film industry for production workforce management and payroll tasks.

“SyncOnSet’s emphasis on efficiency and security aligns perfectly with our commitment to our clients and will accelerate the vision of both companies,” Entertainment Partners’ Chief Technology Officer Patrick Baca said in a statement.

Baca added that the acquisition of Sync- OnSet can benefit the entertainment industry as “the increasing complexity and scale of global collaboration on production requires tighter integration across technology solutions.”

As part of the acquisition, Entertainment Partners will integrate SyncOnSet’s products into the SmartStudio platform and the Sync- OnSet team will be converted to Entertainment Partner staff.

“Our team is very excited to join Entertainment Partners and continue our mission,” said SyncOnSet Chief Executive Alexander Lo-

Verde. “With the combined resources of EP, we will be able to better support our users and have an even greater impact on the industry.”

“This is a great fit for our people and a true win for our mutual client base,” LoVerde added.

SyncOnSet was founded in 2012 and has raised $7.6 million to date, according to funding database PitchBook Data Inc.

The company launched in Boston as Wymsee Inc. and won a Primetime Engineering Emmy for its software in 2016. That same year, the company changed its name to SyncOnSet and relocated to Southern California.

Entertainment Partners’ investors include Wendy Aylsworth, former senior vice president of technology at Warner Bros., and New York-based Laconia Ventures and Aubrey Capital.

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