Berkonomics

FEBRUARY 11, 2016

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big twist. Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and wo

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Marketing IP Email Class 156

socalTECH

FEBRUARY 11, 2016

Larry Ellison , the founder and Chairman of Oracle , has been named the speaker for the University of Southern California commencement, the school said on Thursday. The commencement will be held on May 13th. Ellison founded Oracle in 1977, and was CEO until 2014, when he shifted to Executive Chairman and Chief Technology Officer. USC has regularly tapped figures from the technology world for its commencement; in 2014, the university had Elon Musk, Steve Ballmer, and Marc Benioff as commencement

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USC Oracle Chief Technology Officer Southern California 133

Tech Zulu Event

FEBRUARY 11, 2016

techzulu posted a photo: via Instagram bit.ly/1ow6yXN.

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socalTECH

FEBRUARY 11, 2016

Eytan Elbaz , the co-founder of gaming developer Scopely , and one of the founders of Applied Semantics, which is now Google AdSense , said he has launched a new company in Los Angeles called Render Media. Elbaz said the new company was launched with Vic Belongoff, and will focus on digital media publishing. The new company will own existing news sites Opposing Views and America News , as well as food publishing site Food Please and a video site called Watch This.

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Media News Sites Google 122

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

socalTECH

FEBRUARY 11, 2016

San Diego-based Qualcomm said today that it has rolled out a new systems-on-a-chip (SoC) platform, specifically aimed at the wearable market. Qualcomm said that its subsidiary, Qualcomm Technologies, has launched the Qualcomm Snapdragon Wear , specifically aimed at use in wearables. The SoC is available in Bluetooth/Wi-Fi and 4G/LTE/3G versions. Qualcomm said its Snapdragon 400 processor already is being used by most available Android Wear smartwatches.

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San Diego Platform Marketing Technology 122

socalTECH

FEBRUARY 11, 2016

One of the big advantages of starting up a new company in the region in recent years has been a large number of startup accelerators, who have been driving a lot of the new startups in the area. One of those accelerators�focused exclusively on hardware�is Make In LA (www.makeinla.com). We caught up with co-founder and General Manager Noramay Cadena to learn more about the accelerator.

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Startup Incubator Invest Resource 122

socalTECH

FEBRUARY 11, 2016

Santa Monica-based streaming television provider Hulu said Thursday that it has locked down the exclusive streaming rights to Syfy's 12 MONKEY, in a deal with NBCUniversal , in addition to gaining rights to Battlestar Galactica and Saved by the Bell, and adds more episodes from Bob the Builder, Thomas and Friends and Barney. Financial details of the deal were not announced.

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Hulu Santa Monica Company Companies 109

socalTECH

FEBRUARY 11, 2016

Los Angeles-based domain name registrar XYZ says it has just passed 2,000,000 registrations on its domain extension, just over a year after reaching the 1M registrations mark in June of 2015. The company, led by startup veteran Daniel Negari, said that over 700,000 of its registrations so far have been in China. The company said some of the highlights of the new domains include Starship.xyz , the robot delivery firm founded by Skype co-founder Janus Friis, Crowding.xyz , a Mexican crowdfunding s

Sites 109

Sites Los Angeles Help Startup 109

socalTECH

FEBRUARY 11, 2016

A new study, released today by the Pew Research Center , says that more American adults are using online dating sites or mobile apps than ever before. The study , which did not track exactly what mobile apps and sites users have been flocking to, said that 18- to 24-year olds has increase nearly threefold, with usage by 55- to 64-year-old users doubling since 2013.

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Study Sites eHarmony Mobile 109

socalTECH

FEBRUARY 11, 2016

Los Angeles-based finance and accounting automation software developer BlackLine reports this morning that it added 393 new customers in 2015 and now has over 1300 customers around the world. The company said that among the new clients it added during the year were Houghton Mifflin Harcourt, Malaysia Airlines, Roku and Trivago. BlackLine said that among the biggest area of growth for the company were mid-market companies, in addition to its existing large enterprise base.

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Customer Custom Software Development Los Angeles 109

socalTECH

FEBRUARY 11, 2016

Carlsbad-based satellite operator ViaSat 's new satellite platform, the ViaSat-3, which it announced earlier this week, will support 4K video streaming, and more than 100 Megabits per second residential Internet, according to the firm. The first two, new ViaSat-3 satellites--planned to launch in 2019--will have more bandwdith than all of the approximately 400 commercial communications satellites in space today, combined, according to the company.

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Platform Networking Company Companies 109