| Celebrity-Driven Business: How to not end up on the D list. Dealmaker. Celebrities are no longer new-comers to the technology space. Celebrities and celebrity-based business are becoming a sure-fire way to attract an instant customer base and draw attention to a specific cause or business initiative. How do you build a business around a celebrity-based industry, or appeal to star-power to help sell your goods? In this session you'll learn the best ways to reach celebrity decision makers, understanding their goals, and how to come to terms. Panelists: Michael Broukhim, VP of strategy, BeachMint; Tess Finkle, Founder, Metro Public Relations; Brian Lee, Co-Founder, The Honest Company, Legalzoom.com, and ShoeDazzle.com. See http://dealmakermedia.com/events/71 |
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