Four ways to find new business in the new year
Berkonomics
DECEMBER 31, 2015
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But this new era of Internet advertising has given rise to two more forms you should know and use in addition to the two traditional types above. Owned media comes from the databases you own, such as your company’s web site, email.
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