Thu.Nov 26, 2015

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Branding cows or branding business? Neither is easy.

Berkonomics

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding the strengths of the company in the minds of all stakeholders.