BrandBounty Uses Crowdsourcing To Fight Counterfeiting
socalTECH
OCTOBER 26, 2012
A new, Los Angeles startup BrandBounty is hoping to tap into the power of the crowd to help brands fight counterfeiting. The software developer--one of the companies that is part of Los Angeles-based StartupMinds--has a product which allows brands to offer virtual prizes, contests, and cash rewards to people to help them fight counterfeiting through reports from users of brand violations, such as unauthorized use of a company's products, logos, and trademarks.
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