Thursday, May 6, 2021

Honest Co. Veterans Launch ELM Foods For Plant-Based Groceries

Two veterans of Honest Co. have launched a new startup, ELM Foods, focused on online grocery shopping for plant-based foods. According to ELM Foods, its two founders--Joel Jackson and Melissa Williams--were both at Honest Co., the newly public provider of natural baby and household products. According to ELM Foods, it is offering up "intelligent" recipe and meal-plan shopping for sustainable and healthy groceries, helping its customers eat a plant-based diet. The company's service revolves around helping customers to shop for groceries the way they use them, in meals, according to the company. Joel Jackson is CEO at ELM Foods.