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AdQuick Finds $6M For Out Of Home Advertising

Los Angeles-based AdQuick, a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The funding was led by Initialized Capital, and also included WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. AdQuick says it is developing tools to help anyone easily launch out-of-home advertising campaigns, which currently involved what the company says is an "extremely cumbersome" process. The company says it is using both machine learning and "high-touch" campaign building technology. The company's CEO and Co-founder is Matt O'Connor. According to AdQuick, this round of funding will go towards its plans to aggressively increase sales, marketing teams and engineering.