How To Make (Almost) Anything Go Viral
InfoChachkie
AUGUST 10, 2015
A version of this article previously appeared in Forbes. There are two schools of thought regarding how to make anything go viral. In The Tipping Point , Malcolm Gladwell emphasizes the importance of the messenger. In contrast, Jonah Berger’s Contagious: Why Things Catch On proclaims that a properly structured message makes the messenger inconsequential.
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