Thursday, October 17, 2019

Invoca Takes $56M More In Funding

Santa Barbara-based Invoca, the developer of call tracking and analytics tools, has raised another $56M in a new funding round, the company said on Wednesday. According to Invoca, the new round was led by Upfront Ventures, and also included H.I.G. Growth Partners, Accel, and Morgan Stanley Alternative Investment Partners. The new funding brings its total raised to $116M. The company--which is now led by CEO Gregg Johnson--said it now plans to double its headcount over the next three years. The company has such customers as Dish Network, U.S. Bank, Dignity Health, and Gusto, and says its tools now use artificial intelligence to discover the purchasing intent of consumers. More information »