Tuesday, April 28, 2020

HyperX Links With Music's HIT COMMAND

Fountain Valley-based gaming products brand HyperX says it is in a collaboration with HIT COMMAND, a subsidiary of Red Light Management, to bring music and entertainment celebrities from HIT COMMAND to the world of gaming and esports. According to the two companies, they are "creating a new experience that merges entertainment and gaming." The two said that HyperX will become the "Preferred Peripherals Partner" for several live and online events in development between the two companies. Financial details of the partnership were not announced. HyperX already has relationships with athletes Joel Embiid, Gordon Hayward, JuJu Smith-Schuster, and music artist Post Malone. HIT COMMAND works with artists Borgore, deadmau5, Dillon Francis, Zedd, Murda Beatz, Chainsmokers, among others.