Be Honest About Whether Your Product Really Makes a Difference
Both Sides of the Table
JANUARY 25, 2015
'Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. Success for many is ephemeral. I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” If you didn’t read it I recommend it.
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