Thursday, August 29, 2019

HyperX, JuJu Smith-Schuster Sign Two Year Brand Ambassador Deal

Fountain Valley-based gaming accessories maker HyperX, and NFL football star JuJu Smith-Schuster have signed a new, two year brand ambassador deal, which will have Smith-Schuster wearing HyperX headsets, as well as promoting HyperX's lifestyle headphones and gaming headsets, mice, keyboards, mousepads, and streaming mics. Financial terms of the branding deal were not announced. HyperX and Smith-Schuster are coming off an existing branding deal. HyperX is the gaming division of Kingston Technology Company. HyperX said the deal will include branding in Smith-Schuster's live streams, appearances in HyperX marketing campaigns and appearing at HyperX fan events.