Sat.Mar 28, 2015 - Fri.Apr 03, 2015

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Why Unicorns Are No Longer Enough. The Battle for Hendecorns

Both Sides of the Table

'We built MakeSpace’s logistics systems and customer applications (to see all of your items in storage in beautiful photography) in the first year. Then we launched our service in NYC and in just one year captured 2% of all new storage customers in our target demo in just one year with almost no marketing budget. How did we achieve these initial results?

Snapchat 243
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NASA Launches Space App Hackathon In Pasadena

socalTECH

'Think you have some great ideas for the next, big space-related app? NASA is behind an event coming up in Pasadena on April 11, the International Space Apps Challenge , saying it is looking for participants in a "mass-collaboration" hackathon to develop apps both related to life on earth an in space. The challenge--which is run in 130 cities around the world--is being organized locally by Joe Brisbois, and is being held at the new Cross Campus Pasadena location.

Pasadena 183
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Don’t Let Your Startup O.D. On Cash

InfoChachkie

'A version of this article previously appeared on Forbes. Raising too much cash, too early, can kill your startup. It can provoke spending on unproven business models, hiring employees before their talents can be fully tapped and entering into long-term, unsustainable relationships with partners, landlords and other third parties. To avoid these death knell mistakes, create a culture in which you and your employees (your CFO excepted) spend your precious cash with zero regard for how much money

Startup 172
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Power is sometimes assumed when not granted.

Berkonomics

'How many times have you heard someone say “Let’s do it now and ask permission later?” It’s a common practice in companies where there is a barrier between levels in the chain of command, or lack of communication between contemporaries. The statement represents a failing at some point in the delegation or communication chain by a higher level of management, and should be taken as a warning that there is a problem greater than the issue handled at the moment.

Resource 157
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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One of My Favorite All Time Marketing Campaigns – Not Seth David

Eric Greenspan

'I’ve written about not being Eric Greenspan (the famous attorney) or Eric Greenspan (the famous chef) but this one is my favorite. I work with Seth David. We’re partners at schoolofbookkeeping.com and we recently attended an event. We had a small budget so we made three t-shirts. If I had a dollar for everyone that came up to talk to us or ask to take our picture, I’d have about $500.

Marketing 102
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AssetAvenue Brings Funding To $4.0M

socalTECH

'Los Angeles-based online, real estate crowdfunding site Asset Avenue has upped its funding to $4.0M, according to a recent regulatory filing by the firm. According to the filing, the company now has raised a total of $4.0M, from a total of 43 investors. Details on the latest funding--which appears to be a convertible note funding--have not yet been announced.

Funding 162

More Trending

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Shanon Marks

Tech.Co

Shanon Marks, chief innovation officer of MU/DAI, has been defining the experience in digital and physical product design for more than 15 years. He creates groundbreaking experiences that synthesize digital products into the physical world. His work focuses on the application of emerging technology and harvested data to augment and improve the human experience, accelerating the market through innovation and emerging technology.

Design 70
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Veritable Guide For Traditional Stores Turning Digital

Tech Zulu Event

'It is easy to understand why some traditional stores, those little shops around the corner, shirk and dodge the eventuality of turning digital. The digital world is pretty huge but then again, it is an eventuality and even small businesses and brands cannot and should not try to escape it. A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts.

Guide 67
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Study: Talking, Texting, Singing Behind Many Teen Crashes

socalTECH

'A new study--driven by data collected by San Diego''s Lytx --finds that talking, texting, and. singing and moving to music are among the most common fof distraction leading up to crashed by teen drivers. The study, released by the AAA Foundation for Traffic Safety , used videos of teen drivers provided by Lytx, to identify the distraction that led to crashes by teen drivers.

Study 158
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10 Paths Which Often Lead To Early Business Failure

Startup Professionals Musings

'Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. These things outside your control do happen, but based on my years of experience as a startup advisor and Angel investor, I still see too many common failure causes that are inside the entrepreneur decision realm.

Startup 105
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Andre Bourque: All Monetization, No 'Ums' at Orange County's Startup Weekend

The Huffington Post

Five teams competed in Orange County this past weekend. Particularly notable in this Southern California version of a San Francisco hackathon was a focus on product viability. Teams were here to build a product to sell, not merely to produce an idea without a market. Read more: Slidepollajax , Hackathon , Startups , Tech Startups , Los-Angeles-Tech , Startup Weekend , Orange County , Los Angeles News.

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U.S. Telecom Association to Sue United States Government Over Net Neutrality

Tech Zulu Event

'U.S. Telecom has announced that it has filed suit against the United States government in response to the recent ruling by the Federal Communications Commission on Net Neutrality. The suit was filed in the U.S. Court of Appeals for the District of Columbia. The lawsuit comes after the FCC passed a law to prevent network owners, such as Comcast (CMCSA) and Time Warner Cable (TWC), from discriminating against certain content being sent over its networks.

.Net 57
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Paragon Language Services Buys In Every Language

socalTECH

'Los Angeles-based Paragon Language Services , a provider of translation service, said Wednesday that it has acquired Every Language , a Washington, DC-based provider of language translation services for the medical device and life sciences market. Financial terms of the buy were not disclosed. Paragon said the acquisition will help bolster ist life sciences business and add a number of small and mid-sized medical device makers as clients.

Services 149
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Every Entrepreneur Dreams Of A Startup Without Risk

Startup Professionals Musings

'Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked.

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All Monetization, No 'Ums' at Orange County's Startup Weekend

The Huffington Post

Five teams competed in Orange County this past weekend. Particularly notable in this Southern California version of a San Francisco hackathon was a focus on product viability. Teams were here to build a product to sell, not merely to produce an idea without a market.

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Why Hybrid IT Services Might Be Just What Your Small Business Needs

Tech Zulu Event

'When running your small business, you probably hear all the time about moving over to big data and shifting everything over to the cloud as it is easier for you to run and operate. Now, it might be true that just dumping everything you have over to the cloud is easy, but there are are right and wrong ways to approach business process management (BPM).

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InstaBrand Raises $2.5M For Influencer Marketing

socalTECH

'Los Angeles-based InstaBrand , a startup focused on mobile influencer marketing, has raised $2.5M in a Series A funding. The investment was led by TI Capital, according to the company. InstaBrand is led by Eric Dahan, and targets the fashion, lifestyle, film and entertainment, automotive, technology and food industries. As part of the funding, the company said it has added Randall Cox (Relativity Digital) and Brian Norgard (Tinder, Adly) to its advisory board.

Marketing 143
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How Valuable Are Stock Options Offered By A Startup?

Startup Professionals Musings

'Wouldn’t you like to be one of the lucky people who joined Google and Facebook when these were startups, and now be a multi-millionaire? So people ask me “How many shares should I ask for or expect when I join a startup today?” In reality, the number of shares doesn’t mean anything – it’s your percent of the total that you need to negotiate. For example, 200,000 shares may sound like a lot, but if the startup has issued 20 million (a common starting point), that’s just 1% of the company.

Startup 102
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All Monetization, No 'Ums' at Orange County's Startup Weekend

The Huffington Post

Five teams competed in Orange County this past weekend. Particularly notable in this Southern California version of a San Francisco hackathon was a focus on product viability. Teams were here to build a product to sell, not merely to produce an idea without a market.

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Rubicon Project Buys Chango For $122M

socalTECH

'Los Angeles-based advertising technology provider Rubicon Project said late Tuesday that it is buying Chango , a Canadian provider of Internet marketing software. Rubicon Project said it will pay approximately $122M for Chango, primarily in stock. Chango''s software includes keyword, contextual targeting and retargeting offerings. Rubicon Project said it will integrate Chango''s technology into its Rubicon Project marketplace.

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Auspex Pharmaceuticals Acquired By Teva For $3.2 Billion

socalTECH

'La Jolla-based biopharmaceuticals developer Auspex Pharmaceuticals has agreed to be acquired by Israeli biotech firm Teva Pharmaceuticals , in a deal worth $3.2 billion in cash. The two said that Teva will pay $101.00 per shar in cash for Auspexx Pharmaceuticals. Auspex develops drugs aimed at Huntington''s disease, tardive dyskinesia, and Tourette syndrome.

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GoDaddy Surges In IPO

socalTECH

'GoDaddy surged in its IPO Wednesday on the NYSE as GDDY, opening and closing at $26.15, above the $20 per share pricing for the company''s stock set on Tuesday night. The domain name registration, hosting, and Internet services provider--which has major operations in Los Angeles at MediaTemple--traded as high as $26.84 during the day, and then settled back down to $26.15 at the close of the market.

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Correlation Ventures Seeks New, $170M Fund

socalTECH

'San Diego-based venture capital investor Correlation Ventures is looking to raise a second fund, Correlation Ventures II, worth $170M, according to a regulatory filing by the firm today. According to the filing, the venture firm has yet to ink any limited partner commitments on the new fund. Correlation Ventures last raised a fund back in 2011, and says it currently has $165M under management.

Funding 131
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Sonos Links Into New TIDALHiFi Music Streaming Service

socalTECH

'Santa Barbara-based whole home music system developer Sonos said this morning that it has tied into the new, streaming music service TIDALHiFi , letting subscribers to that new music service stream their music directly to their Sonos Wireless HiFi System. TIDALHiFi says it is an "artist-owned" high definition music streaming service. READ MORE>>.

Services 131
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Factual Adds Thirteen New Partners

socalTECH

'Los Angeles-based Factual has added thirteen new partners who are working directly with businesses and brands to update their data in Factual''s giant database-in-the-sky of retail locations and businesses. According to Factual, those trusted data providers have access to ensure their data is represented accurately in Factual. Among the new providers is LA''s YP ; other providers include Connectivity ICE Portal, Local Market Launch, Localistico, MetaLocator, Milestone Internet Marketing, NavAds

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RVM Opens Los Angeles Office

socalTECH

'RVM Enterprises , a provider of ediscovery services and data hosting, said Thursday that it has opened up a new, Los Angeles office. The company is headquartered in New York and also has offices in Chicago and Cleveland. The company serves law firms with its e-discovery services. READ MORE>>.

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April Fool's Roundup: Hulu Pets, Parkme's Drone Assisted Parking

socalTECH

'Did you miss the April Fool''s pranks of local technology companies? Among the creative ideas for April Fool''s this week was the "announcement" of a new channel on Hulu , Hulu Pets , featuring such titles as "Clawed City", "The Real Pugs of Portland", "The Bark" and "Bone Appetit". Santa Monica-based parking data and app developer ParkMe also announced the " world''s 1st drone-assisted parking app " featuring a drone to find you a parking spot.

Hulu 125
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Ambry Genetics Buys Progeny Software

socalTECH

'Aliso Viejo-based Ambry Genetics has acquired Progeny Software , a developer of software to manage genetic data. Financial terms of the buy were not disclosed. Ambry said it will integrate Progeny''s software into its own, laboratory management systems. Progeny becomes a subsidiary of Ambry, and continues to be led by CEo Michael Brammer. Ambry is led by Charles Dunlop.

Software 125
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PCM Completes En Pointe Technologies Sales Buy

socalTECH

'El Segundo-based PCM said late Wednesday that it has completed its acquisition of Gardena-based En Pointe Technologies Sale , an independent Microsoft IT solution provider. The asset purchase deal was worth $15M in cash, plus also includes unspecified earnout. PCM said the deal will "significantly" enhance its relationship with key vendors, and also help it scale its business.

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Qualcomm Invests In Tapingo

socalTECH

'San Diego wireless company Qualcomm is the lead investor in a round for Tapingo , a developer of a mobile ordering app for restaurants, Tapingo said Thursday. Tapingo said it has raised $22M in a Series C funding, which was led by Qualcomm''s venture capital arm, Qualcomm Ventures. DCM Ventures, Kinzon Capital, Carmel Ventures and Khosla Ventures also participated in the funding.

Invest 125
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ZipRecruiter Expands Product Suite

socalTECH

'Santa Monica-based hiring software developer ZipRecruiter , which is led by Ian Siegel, has expanded its product suite, with a new onboarding software for new employees. ZipRecruiter said its new product, ZipHire, helps manage electronic offer letters, employment agreements, and other new hire paperwork. Pricing on the new product was not announced.

Product 125
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aTyr Pharma Finds $76M

socalTECH

'San Diego-based biopharmaceuticals developer aTyr Pharma has raised a big, $76M Series E funding round, the company said late Tuesday. According to aTyr, the funding as led by Sofinnova Ventures and an un-named, large institutional investor. The funding also included T. Rowe Price Associates, Federated Investors, Deerfield, Rock Springs Capital Management, EcoR1 Capital, Sphera Global Healthcare and two other un-named institutional investors, in addition to its current venture capital partners.

San Diego 125
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GoDaddy Prices IPO, Debuts On NYSE Today

socalTECH

'GoDaddy , the provider of Internet domain name and related hosting services--and which has a significant LA presence due to its ownership of LA''s Media Temple --priced its IPO late Tuesday evening at $20.00 per share. The price is above its initial estimated pricing range of $17.00 to $19.00 per share. The company debuts on the New York Stock Exchange as GDDY this morning.

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YapStone Gets $60M In Debt Funding

socalTECH

'YapStone , which develops web and mobile payment technology, and also maintains an office at ROC in Santa Monica, has closed on $60M in debt financing, the company said this week. The funding was split between $40M in a senior credit facility from Comerica Bank, and $20M in subordinated debt from Bregal Sagemount. Terms on the two debt facilities were not announced.

Walnut 125
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MarketShare Buys DataSong

socalTECH

'Los Angeles-based marketing analytics software developer MarketShare said this morning that it has acquired DataSong , a San Francisco-based cross channel analytics technology company. Financial terms of the buy were not disclosed. MarketShare says it adds 50 employees as part of the acquisition, and that DataSong CEO John Wallace becomes the company''s Chief Growth Officer.

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EnGenius Dangles Free Trial Program

socalTECH

'Costa Mesa-based wireless access point manufacturer EnGenius said today that it has launched a new, 30-day free trial program for its WLAN controllers and switches. The products are aimed at both businesses and consumers. The company said the free trial for its Neutron Series products helps both resellers and end users ability to experience its products.