Wednesday, October 21, 2020

Zefr Selected By YouTube For Brand Safety Program

Los Angeles-based Zefr announced this morning that it has been selected by YouTube, to provide its Brand Safety & Suitability Measurement solution to brands and agencies. Zefr said its new solution will be developed and roll out throughout 2021, and will meet the 4A and GARM industry standards. Zefr says it uses both machine learning as well as human reviewers to understand content, which it says is better than traditional keyword and semantic analysis.