Thursday, May 2, 2019

AdColony Rolls Out $5M In Incentives For App Monetization

Los Angeles-based AdColony has launched a new, $5M fund to encourage mobile app publishers to adopt its in-app monetization tools, the company said on Thursday. According to the firm, its new Advanced Monetization Program (AMP) will provide incentives to encourage the company to adopt its in-app monetization technology. The company said it would pay out that $5M by providing 100 percent revenue share for publishers for 90 days, in addition to other incentives to encourage those publishers to adopt its software. AdColony offers up video ad monetization tools.