Thursday, September 24, 2020

Camera IQ Raises $5M For AR Efforts

Los Angeles-based Camera IQ, a developer of augmented reality (AR) software, said this morning that it has raised $5M more in its Series A funding, bringing its total raised to over $14M. The new round was led by Shasta Ventures, and also included Waverly Capital, Betaworks Ventures, Sway Ventures, plus Grand Ventures, Space Capital, and Gingerbread Capital. The company is developing augmented reality software specifically for use for brand marketing. The company says its platform helps brand marekters create, manage, and measure their augmented reality campaigns across Facebook, Instagram, Snapchat, Twitch, Zoom and more. Allison Ferenci is co-founder and CEO of Camera IQ. More information »