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LIT Method Finds Funding

Los Angeles-based LIT Method, which offers fitness equipment and programs, said today that it has raised a round of funding. The funding came from Marcy Venture Partners (MVP), the venture capitalist firm co-founded by Shawn "JAY-Z" Carter, Jay Brown, and Larry Marcus, as well an investment from former Los Angeles Dodger Adrian Gonzalez. LIT Method was co-founded by Justin and Taylor Norris. LIT Method's fitness equipment is based on a water rower, Pilates, and resistance bands, and is tied into live daily digital workouts.