Tuesday, June 30, 2020

Rubicon Project Becomes Magnite

Los Angeles-based Rubicon Project is no more, and has become Magnite, the company said this morning, after the completion of the merger between Rubicon Project and Telaria in April. According to Magnite, the newly named firm also will change its Nasdaq ticker symbol from RUBI to MGNI tomorrow, on July 1st. The company says it is now the "largest independent sell-side advertising platform". The company runs a programmatic advertising exchange, used to conduct real-time, ad auctions across desktop, video, audio, mobile, and other platforms. The newly merged company is led by President and CEO Michael Barrett.