Tuesday, June 30, 2020

Jukin Media Hits $25M In Royalty Payments From Viral Videos

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. The company--best known for finding and representing the creators of viral videos--says it is seeing an uptick in interest from TV shows and commercials, as the global pandemic has slowed the entertainment industry to a halt. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers. Jukin Media says it now represented footage from more than 50,000 people. The company negotiates licenses with the original creators, and in turn handles all the licensing for companies in TV, advertising, and elsewhere for usage of that video.