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BlackLine Sees High Interest, Attendance At Online Conference

Los Angeles-based accounting software developer BlackLine reports that its recent switch to a "virtual" user conference was a success, drawing nearly 1,100 attendees--twice what it had expected at its in-person conference. The company, like the rest of the world, was forced to cancel its European user conference in March due to the spreading COVID-19 pandemic. The company had converted its event from in-person to virtual in a hasty one week conversion. BlackLine says it is now planning additional virtual events, including its annual Asia-Pacific user conference.