Monday, November 23, 2020

Snap Launches TikTok Rival, Spotlight

Venice-based Snapchat launched a new feature on Monday morning, called Spotlight/a>, which encourages its users to share their own, user-created videos. The new feature is aimed squarely at TikTok, and is being backed by an enticement of $1M a day being paid out to users who share the most popular clips to the service. The new feature is similar to both TikTok and Instagram's Reels. Snapchat said the $1M given out each day will go to the videos posed, based on unique video views a Snap gets in a given day.

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