Friday, March 26, 2021

Impact Acquires Trackonomics

Santa Barbara-based Impact, which provides affiliate partnership tracking and automation tools, said this week that it has acquired Trackonomics Ltd, a provider of supply-side affiliate e-commerce tools. Financial terms of the acquisition were not announced. According to Impact, the acquisition will enhance its publisher technology capabilities. Impact said that Trackonomics provides full-funnel revenue attribution at the page and the link level, telling publishers exactly how every page is generating income or losing it. David. A. Yovanno is CEO of Impact.