Tuesday, June 16, 2020

FameBit No More, Now YouTube BrandConnect

FameBit, the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect, Google said on Tuesday. FameBit--which was based in Los Angeles, and was acquired by Google in 2015--will continue to operate, and will continue to serve Youtube creators in the U.S. with over 25,000 subscribers. YouTube recently has been scaling back the services offered by FameBit, removing the self-service options which had allowed smaller creators to connect with brands. FameBit was one of the big success stories out of startup incubator Science, Inc., and had been founded by David Kierzkowski and Agnes Kozera.