Sat.Jul 24, 2010 - Fri.Jul 30, 2010

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company.

Marketing 294
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Invested.in Powers Business Education Fundraising Site

socalTECH

Los Angeles-based Invested.in , the online fundraising site run by Alon Goren, is powering a new effort to help educators raise money for educational programs from the BizWorld Foundation. According to The BizWorld Foundation and Invested.in, the two are partnering on a fully customized fundraising portal, which will help educators raise money to purchase BizWorld's educational programs for their classroom.

Education 226
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

In early December of 1818, Jose de la Guerra devised a brilliant plan to thwart the French pirate Hippolyte de Bouchard who was lurking off the coast of Santa Barbara, contemplating an attack. Even though the Santa Barbara garrison was outmanned nearly six to one, Commandant de la Guerra tricked de Bouchard into believing that his force was formidable by repeatedly marching his small cavalry over a ridge that could be readily seen from the pirate’s ship.

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Communicate 2010…

Eric Greenspan

Wanna Talk? Chat? Email? Text? Tweet? Message? Post? Comment? We need guidance on how to use these tools properly. While they’ve been designed to make it easier to communicate, many of us find it adding to our stress. The toughest part is choosing which tool, method, medium or device. I say, go for it, use em all…but here’s a few of my ideas on each: Email for conversations where tracking, history and detail is important and if you wish to forward to another and the best sales

Email 157
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read). “Yes&# was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is fille

Guide 293
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ReachLocal Sees Growth In Q2

socalTECH

Woodland Hills-based ReachLocal , the publicly held provider of online marketing for small and medium sized businesses, released its first quarterly results since its May IPO, saying that its Q2 revenues rose to $70.4M. According to the firm, it lost $2.3M on those revenues, compared with a loss of $1.0M on revenues of $47.97M in Q2 of last year. The revenue numbers represented a growth of 47 percent for the firm, year to year.

More Trending

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Social Media

SoCal Tech Calendar

Thursday, August 5, 2010 -- Social Media. TCVN. e've all heard about the power of Social Media. What is it? What can it do for me or my business? How in the world am I supposed to keep up with the changes? On August 5th, TCVN will be hosting a workshop that will answer these questions. Times are changing and brands need to communicate with their customers in a different way.

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Venture Capital Q&A Session

Both Sides of the Table

We received so much positive feedback from our This Week in Venture Capital show walking through valuation calculations & term sheets that we decided to do a Q&A show this week to address topics that entrepreneurs want to learn about. We will continue to do more of this. If you want to watch the show click the image above or this link , but if you want a quick read – here’s a summary: 1.

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Insights and Opinions: The 3 Ways to Get Traffic to Your Website

socalTECH

Our Insights and Opinions article today comes from Ryan Born , who is CEO of both AudioMicro and Audioo , both Los Angeles area startups. Ryan gives us The 3 Ways To Get Traffic To Your Website. I'm often asked about how to get website traffic, users, and customers on the web. It's almost always in the context of another entrepreneur that starting a new web endeavor.

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Eight Reasons to Create a Startup While Job Hunting

Startup Professionals Musings

If you are one of the many people who lost your job during these tough economic times, you should be working on starting your own business, in parallel with looking for that ideal replacement job. Let me explain why this is a win-win deal, no matter what the outcome. You have probably secretly always wanted to run your own show, but with a full-time job, never had the time to consider a startup.

Startup 98
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Digital Music LA Summer Networking Event

SoCal Tech Calendar

Thursday, August 5, 2010 -- Digital Music LA Summer Networking Event. Digital Music LA is a chance to meet, network and do business with your fellow LA based music industry members. Mingle, eat and drink, just blocks from the beach in beautiful Venice beach. Our purpose is to bring together people from all parts of the music ecosystem - labels, agencies, artists, technology companies, service providers, promoters and more - and create a networking environment with real business development poten

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Digital LA: 3D Panel Live

Tech Zulu Event

Click here to watch Live July 28 at 8pm PST. Join TechZulu as we present Digital LA: 3D panel live tomorrow July 28 at 8pm PST. We'll discuss the rise of 3D movies, what types of 3D exist, and different types of conversion from 2D to 3D. We'll also discuss how 3D can be used most effectively to tell stories, and how 3D can affect the script-writing process and visa versa.

Writing 83
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X Prize Foundation Puts Up $1.4M Prize For Oil Cleanup Invention

socalTECH

The X PRIZE Foundation has detailed the plans for a new competition to develop technology to clean up crude oil, on the heels of the environmental disaster caused by BP's oil spill in the Gulf. The foundation said Thursday that it is launching a new, $1.4M award--the Wendy Schmidt Oil Cleanup X Challenge --which will award the prize to the top team which creates technology to efficiently and rapidly clean up oil on the ocean surface.

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Seven Ways Universities Can Help All Startups

Startup Professionals Musings

A little known, but valuable resource, every startup should investigate is a formal or informal connection to your local university. These resources are definitely are not limited to students, since every university wants and needs the real world exposure and experience of entrepreneurs who already have credibility in the marketplace. Here is a short list of the areas where you should be able to find help, whether you are a student or an independent entrepreneur: Finding an idea.

Help 94
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Industry/Academia Translational Oncology

SoCal Tech Calendar

Thursday, August 5, 2010 -- Moores UCSD Cancer Center is hosting the sixth annual "Industry/Academia Translational Oncology" Symposium on August 5, 2010. Join leaders from industry and academia to discuss some of the most advanced work in cancer research in areas such as genome sequencing, clinical research and targeted therapies. This meeting will provide a unique forum for collaboration in these important research fields.

UCSD 100
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Schmooze Your Way to Success at Schmoozd 3

Tech Zulu Event

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. For those who have not been to one of the previous events, schmoozd is known for the very high caliber of their attendees. Venture Capitalists, Marketing VP's, Angel Investors, and Hot Tech Startup's are just a few examples of attendees all looking to make a connection and help better the community.

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Xirrus Get Behind MMA

socalTECH

Thousand Oaks-based Xirrus , a manufacturer of switching wireless access point hardware, is apparently sponsoring a mixed martial arts event. According to Richard Steele Promotions, Xirrus is sponsoring its "Steele Cage 3" event. The promoter of professional MMA said Tuesday that the event includes nine fights plus an appear and tribute to UFC Hall of Famer & Legend, Chuck "The Iceman" Liddell.

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Eight-Step Practical Survival Guide For Startups

Startup Professionals Musings

Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure stories with mistakes that you don’t see. But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. Every startup mentor has his favorite list of basic strategies to avoid pitfalls, and I’m no exception.

Guide 92
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Follow the Customer

SoCal Tech Calendar

Thursday, August 5, 2010 -- CommNexus Presents:Follow the Customer How Marketing Must Adapt to New Markets and New Revenue Opportunities. As companies evolve the business landscape can change dramatically. In order to survive, they often need to shift their strategies and target customer base. This session will explore how to adapt your marketing message and product marketing while going through a dramatic realignment in channel or customer base.

Customer 100
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WebTV Workshop Pro-Panel Discuss the Future of Online Media

Tech Zulu Event

Last night WebTV Workshop Pro-Panel had an amazing group of speakers. Tim Street a Writer, Producer, Director, Editor and New Media Consultant. He is also the Creator/Executive Producer of the popular viral video series French Maid TV and is currently the Vice President of Mobile Video at mDialog. mDialog is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobi

Media 68
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Xirrus Gets Behind MMA

socalTECH

Thousand Oaks-based Xirrus , a manufacturer of switching wireless access point hardware, is apparently sponsoring a mixed martial arts event. According to Richard Steele Promotions, Xirrus is sponsoring its "Steele Cage 3" event. The promoter of professional MMA said Tuesday that the event includes nine fights plus an appear and tribute to UFC Hall of Famer & Legend, Chuck "The Iceman" Liddell.

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Entrepreneurs Need to Master Competitive Selling

Startup Professionals Musings

A good entrepreneur is not necessarily a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of information overload and global reach, marketing and selling skills are critical to the success of every startup. The old axiom “If we build it, they will come” has long been relegated to the field of dreams , since at least 1989, with Kevin Costner’s movie by the same name.

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7th Annual ERA Summer Social @ Sagebrush Cantina

SoCal Tech Calendar

Wednesday, August 4, 2010 -- 7th Annual ERA Summer Social @ Sagebrush Cantina. Electronics industry 7th annual social at the World Famous Sagebrush Cantina on Wednesday August 4th! This is where electronic component distributors, Manufacturers Rep Firms and OEMs all meet for fun, food and cold beverages. An opportunity to meet up with old friends and make new ones.

Email 100
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Tyler Koblasa of Ming.ly on TechZulu Live

Tech Zulu Event

TechZulu Live Episode 2. In this episode of TechZulu Live we had special guest Tyler Koblasa of Ming.ly. Born out of a Los Angeles Startup weekend then going on to be a Twiistup presenter Ming.ly is a Social CRM. Ming.ly wants to help you t ake the work out of networking and become your personal relationship manager. Still in alpha however releasing into public beta very shortly you can be part of their growth by visiting Ming.ly and signing up.

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Break Media Goes 3D

socalTECH

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Break said the channel, which will roll out over the next two weeks, includes 3D mini shows and action sports video. The channel will also feature other, 3D videos from across the web.

Media 178
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Ten Techniques for Total Team Accountability

Startup Professionals Musings

Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. In my view, “taking responsibility” is the core element behind accountability. Many people hear responsibility as an obligation, but I hear it as “the ability to respond.” Unfortunately many people don’t have the ability to respond, because they lack confidence in themselves, or simply don’t have the skills required.

Tool 89
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SF AppShow comes to LA

SoCal Tech Calendar

Tuesday, July 27, 2010 -- SF AppShow comes to LA. SF AppShow discovers and breaks some of the hottest apps. After 5 successful AppShows in San Francisco and one in Las Vegas, the SF AppShow is excited to visit Santa Monica. See [link] (more).

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3.0 Update, Customizable App Builder and More in Mobile Roadie Pro

Tech Zulu Event

Mobile Roadie , the Southern California based startup that helps anyone create and develop an Android and iPhone apps announced today Mobile Roadie Pro. Pro allows for a more customizable version of their app builder to give those with a creative mind more room to play. They have expanded the product offering from one CMS package to three. Customers will now be able to choose their level of customization from Mobile Roadie CORE, PLUS, and PRO.

Mobile 40
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Day Software Acquired By Adobe

socalTECH

Day Software , a Swiss developer of enterprise content management software which has operations in Newport Beach, has been acquired by Adobe Systems. Adobe and Day said that Adobe will pay approximately $240M, or CHF255 million, for Day. Day Software develops web content management and digital asset management tools. The firms did not say how the acquisition will affect Day's employees based in Newport Beach.

Software 171
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Are You Too Old To Start Being An Entrepreneur?

Startup Professionals Musings

I continue to see stories of really young entrepreneurs, like this article on Business Fastlane , with kids as young as 9 years old who have successful businesses. This makes me wonder what sets that entrepreneurial drive in kids, and how early parents and schools should start teaching the basics. There are already a couple of good books out there for youth entrepreneurs, such as a new one from my friends Adam and Matthew Toren, Kidpreneurs: Young Entrepreneurs with Big Ideas.

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ACG 101 Networking Event

SoCal Tech Calendar

Wednesday, August 4, 2010 -- ACG 101 Networking Event. See [link] (more).

ACG 100
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Study: Users Not Willing To Pay To Use Twitter, Other Online Services

socalTECH

A study released Friday by the Center for the Digital Future, at the USC Annenberg School of Communications, finds that zero percent of Twitter users polled in the study would pay for Twitter. According to the study, it found that 49 percent of Internet users have used micro-blogging services like Twitter, but found that there was zero percent of users polled were willing to pay for such a service directly.

Study 170
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Carbon Micro Battery Becomes Enovate

socalTECH

Irvine-based Enovate Corporation , which is backed by Mission Ventures and Draper Fisher Jurvetson, said today that it has renamed itself from Carbon Micro Battery. The firm, which is developing rechargeable battery technology aimed at the smartphone market, said the name "better reflects" the firm's growth strategy in the energy storage space. Enovate is a spinout of the University of California, Irvine, and has raised $5.3M in venture financing from such firms as Mission Ventures and Draper Fi

Draper 170
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Rockoco Gets $1.5M For Super-Polishing Diamonds

socalTECH

Pasadena-based Rockoco , a spinout of Caltech, has raised $1.5M in a funding round, according to lead investor the Pasadena Angels. Rockoco is developing technology which increases the polish of natural diamonds, beyond previously achievable levels. According to the firm, it will use the funding to move the firm out of its current home at Caltech into its own facility.

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Finalists Named In Automotive X PRIZE

socalTECH

Nine vehicles from seven teams have been named finalists in the Progressive Insurance Automotive X PRIZE , the competition for super fuel efficient vehicles being run by Playa Vista-based X PRIZE Foundation this morning. According to the group, which is dangling $10M to the teams competing in the competition, the nine vehicles come from a field of 136 vehicles from 111 teams initially participating in the competition.

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D2 Technologies Ships With TrendChip

socalTECH

Santa Barbara-based D2 Technologies , a developer of software for the embedded market, reported today that it is shipping its software for chips from TrendChip Technologies. The firm, which develops voice-over-IP (VoIP) software, said the support comes for TrendChip's TC3182 ADSL2+ processor. The support is aimed at OEMs who are looking to implement VoIP across ADSL2+ devices.