How to Acquire Customers by Marketing “Heroes”
Both Sides of the Table
JULY 26, 2010
Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions and is also one of the most important techniques in acquiring customers in your company.
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