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Allied Esports Ramps Content Efforts In Europe

Irvine-based Allied Esports says it is ramping its online content efforts, with new original content and production in Europe. According to the company, it will launch a new HyperX show and move its Esports Expo "Gamevention" online, as gamers and esports fans have moved online during the pandemic. The company says it is partnering with Home of Esports for creating new events online, and also noted a special effort to work with naming rights partner and fellow Orange County company HyperX titled HyperX Game Spotlight. Allied Esports is led by CEO Jud Hannigan.