Wednesday, December 9, 2020

GumGum Sports Adds New Sponsorship Analysis Module

Los Angeles-based GumGum Sports, which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting. According to GumGum Sports, the new module was tested in beta by Premier Lacrosse League, Kroenke Sports & Entertainment, Scout Sports and Entertainment and a professional Belgian football team. The company says the new module systematically analyze the media value of branded content and sponsor signage across social media, linear broadcast and streaming platforms. The software automatically analyzes exposure of such things as seat tarps, branded content, and similar exposure on live sports, which teams can then use to show the value being provided to their sponsors.