Thursday, December 14, 2017

Lily Lands $2M For Personalized Fashion Recommendation Bot

Los Angeles-based Lily, a startup developing a "bot" which works with users to find their personalized style and fashion, and helps them find clothing to match that style, has raised $2m in a seed funding round. The funding came from NEA, as well as other, un-named investors. According to Lily, it is using machine learning and other software to help recommend clothing to women. Lily's co-founder and CEO is Purva Gupta.