Wednesday, March 17, 2021

Snap Buys Fit Analytics

Venice, California-based Snap said on Wednesday that it has acquired Fit Analytics, which is developing machine learning technology which helps people figure out what clothing or shoes might fit them best. Financial terms of the acquisition were not announced. Fit Analytics is based in Berlin, and has around 100 employees. Fit Analytics' technology lets users enter their measurements and preferences, and uses that to help match those users to clothing available through online retailers.