Monday, July 20, 2020

Gemist Finds Funding From Diamond Giant De Beers

Los Angeles-based Gemist, a consumer startup which lets users "try and buy" jewelry, has raised a round of funding, the company said today. The funding came from De Beers Group Ventures, Legendary Ventures, Lightspeed Scout, and Luma Launch. Size of the funding was not announced. As part of the funding, Stephen Lussier, Executive Vice President, Consumer and Brands for De Beers Group, has joined the company's board. De Beers Group is diamond mining, retail, and trading giant. Gemist is led by CEO Madeline Fraser. The company offers up its direct-to-consumer jewelry designs on a "try before you buy" basis, providing both customized jewelry and sample rings and other jewelry, which it ships directly to consumers to wear and use before they decide to pay for those items. More information »