Wednesday, July 22, 2020

TrackStreet Takes $5.1M For Brand Protection

Santa Barbara-based TrackStreet, a developer of brand protection software, has raised $5.1M in a funding round. According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. The company says it already has customers such Domestic, Mercury Marine, Smuckers, The Weyco Group, and Zeiss. The founder and CEO of TrackStreet is Andrew Schydlowsky. TrackStreet said it will use the new capital for further enhancement of its technology, and acceleration of its go-to-market strategies. More information »