Thursday, March 19, 2020

The Trade Desk Partners With TikTok In Asia Pacific

Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. According to the two, the partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. Financial details of the deal were not announced. The two said that TikTok is the "first short-form video platform" which is integrating its ad offerings with The Trade Desk.