Friday, December 22, 2017

FabFitFun Launches TV App, Expands Video Efforts

West Hollywood-based online lifestyle brand FabFitFun said on Thursday that it is planning to "significantly" expand its video content, with the launch of a new FabFitFunTV App and more videos and content for its streaming service, FabFitFunTV. The company said the app is launching initially on Apple TV and Amazon Fire, and will roll out on Roku next year. The expanded content will include healthy cooking videos from chefs Silvia Baldini (from Food Network's Chopped) and Pamela Salzman, an LA cookbook author. FabFitFun is venture backed by New Enterprise Associates and Upfront Ventures. The company's foounders are Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens.