Press release partnerships: Worth the effort?
Berkonomics
JANUARY 19, 2017
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all we end up doing. Call it a “press release partnership.” Or an opportunity missed. Or a relationship not nurtured. Finding a supplier, distributor or other partner is the easiest part.
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