| Who Dares to Enter Halloween Horror Nights? About This Event We are excited to have Marc Kolin, Vice President, Revenue Analytics and Strategy at Universal Studios Hollywood under our roof discussing how Universal leverages its data collected from the parks to improve customer experience and optimize ticket revenue! Marc will discuss how and what data they collect and how they analyze it to inform strategies to maximize park revenue and increase customer satisfaction. He will walk through a series of case studies including: 1. Hollywood Horror Nights Pricing Deep Dive – How they maximized revenue via different pricing strategies across various ticket sales channels 2. Park Attraction Analysis – How they analyzed the popularity and peak usage times of park attractions to inform targeted marketing campaigns 3. Park Operations Analysis – What could they do operationally to optimize park profitability? For example, they staggered attraction openings based on customer behavior (flow) to save on costs We are positive you will find Marc's presentation engaging and walk away with ideas to improve your marketing and sales analytics. See https://generalassemb.ly/education/who-dares-to-enter-halloween-horror-nights/los-angeles/31041 |
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