One of the Biggest Mistakes Enterprise Startups Make
Both Sides of the Table
MARCH 19, 2013
This article initially appeared on TechCrunch. The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. “We want low-touch or zero-touch businesses” was the mantra. I believe it’s flawed.
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