Brian Solis Takes The Reins For The Pivot Conference
Congratulations to our good friend, best-selling author and social media thought leader Brian Solis! He will be heading up as Editorial Director and Host for 2011 and future Pivot Conference’s. Solis will take over the reins from Chris Shipley, who will be focusing on her position as chairman and CEO of Guidewire Group.
The first year of the conference was such a success for Pivot 2010, held last October in New York. The conference attracted 700 brand marketers, and a diverse array of insightful speakers including Arianna Huffington, David Kirkpatrick, Douglas Rushkoff and Henry Blodget.
“There are many conferences that present marketers with case studies, best practices and panels on social media. And while learning from these experiences is important, Pivot is different,” explained Solis. “This conference is not just about following the examples of others, but
rather finding the inspiration to blaze a new trail for everyone to follow. And that makes Pivot better.”
“We’re all charting this new territory together,” he added. “We learn from our successes and failures. We inspire and are inspired. And in the conversation, we all become social media experts: it’s just people talking to people, but with an intention.”
Pivot was formed to help brand marketers and their agencies bridge the gap between the buying and influencing behavior of Social Consumers, and the way media is being bought and offered. In the new two-way dialogue of social media, the brand no longer represents just a series of impressions, but in addition becomes an integral part of a customer’s own self-expression.
Solis has been at the forefront of the socialization of business, consumers, and media since the mid-90’s and was among the original thought leaders to formalize the “Social Media” movement as a definitive media category. Through Pivot, he hopes to continue exploring the evolution of technology, social sciences and human behavior.
