Thursday, January 9, 2020

AI Startup Gets Win With Warner Bros. For Greenlighting Films

Los Angeles-based Cinelytic, a developer of artificial intelligence software, says it has signed a deal with Warner Bros. Pictures International (WBPI), where Warner Bros. will use its AI-driven project management software. According to Cinelytic, the AI software will be used to help drive decision making as part of the greenlight process for film studios, and to inform decision making around content and talent valuation to support release strategies. Cinelytic says it uses AI and cloud-based technologies as part of its system. Cinelytic is led by co-founder and CEO Tobias Queisser.