2008

Trending Sources

Secret for Networking at Events - Prenetworking

SoCal CTO

I've never been able to walk into a large group of people and feel like I can "work the room." Sure, I've read various articles on this stuff, but honestly, I still struggle with meeting interesting people. Luckily, I've found a GREAT way to make my time spent at events much better. What do I do? Then I couldn't back out. 3.

AdEngage Acquired By Technorati

socalTECH

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. Financial terms of the deal were not disclosed. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites. READ MORE

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Futuristic Play by @Andrew_Chen. Analysis on viral marketing, user experience, game design, and online ads. See the books I recommend to friends.

IP 5

Panel: Digital Content Distribution’s Brave New World

Technology Council

“Digital Content Distribution’s Brave New World: Trends & Issues&# was our topic last Thursday night at the Doubletree Hotel in Santa Monica. The first in what we hope is a series of digital media-related events for the Technology Council, this program focused on trends and opportunities in digital content distribution.

Ask the Angels

Ask the Angels

so you've just started your company, and as with most entrepreneurs, you have very limited money for service providers of any sort. that said, you have heard in the past that it is always best to get a lawyer involved in the company

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9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Develop a Culture Roadmap

Frank Addante

My (now former) assistant, Mallory Portillo, was the very first employee outside of the founding team at the Rubicon Project. We’ve grown quite a bit since she started just over a year ago. With our strong commitment to team development and culture, Mallory is now moving on to a new role.

Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

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Hard to Build Large Advertising Support Business

SoCal CTO

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle?

Geni Rolls New Holiday Calendar, Pro Features

socalTECH

Los Angeles-based Geni, the online genealogy and social networking site run by ex-PayPal cofounder David Sacks, has rolled out two new features.

Hike The Geek

SoCal Tech Calendar

Sunday, December 14, 2008 -- Hike The Geek. See [link] (more

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Lessons For Entrepreneurs From Tech Coast Angels

Technology Council

The Tech Coast Angels talk about improving your chances for long-term success in the lead article of the November SCribe Newsletter.  Check this out, along with our other feature articles and links to the upcoming event schedule. Here are quick links to the feature articles in this issue: Lessons For Entrepreneurs From Tech Coast Angels.

Top Five Best Uses of an Entrepreneur’s Legal Dollars

Ask the Angels

So you’ve just started your company, and as with most entrepreneurs, you have very limited money for service providers of any sort.  That said, you have heard in the past that it is always best to get a lawyer involved in the company sooner rather than later, especially if you’re looking to raise capital in the near future. 

The Venture Capital Industry: The Current State of Affairs

Jason Nazar

There has been a lot of conjecture about how the Venture community will respond to the economic downturn.

Google Personalized Results

SoCal CTO

Google now shows me an option to push things in my search results to the top. It's an interesting choice. Doesn't it seem like it's inviting problems. Basically the only people who will spend time on this is people trying to improve their search rankings. The rest of us signal with lots of other things like links, bookmarking, etc.

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[Sales Machine] The Fatal Mistake Boards & VP Sales Will Make In 2009 Planning

CEO Flow

Note: I first published this post exactly one year ago. Unfortunately it bears reposting again before 2009. have a feeling this same post will be relevant for another few years until the conventional wisdom evolves. Also, I’ve published an overview of my new Sales Advisory Program at www.CEOFlow.com/advisory. Or just fails. Wrong.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Develop a Culture Roadmap

Frank Addante

My (now former) assistant, Mallory Portillo, was the very first employee outside of the founding team at the Rubicon Project. We’ve grown quite a bit since she started just over a year ago. With our strong commitment to team development and culture, Mallory is now moving on to a new role.

Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. Yikes.

Slacker Lowers Prices

socalTECH

The firm said its new "Radio Plus" service will allow for ad-free, unlimited song skipping for $3.99 a month based on an annual subscription.

Mindshare

SoCal Tech Calendar

Thursday, December 18, 2008 -- Mindshare. Mindshare is a monthly event that was created to serve as a platform for networking and the sharing of ideas across a wide range of fields. See [link] (more

SCribe Newsletter October 2008

Technology Council

The October SCribe Newsletter has arrived.  Check out the feature articles and the upcoming event schedule. Here are quick links to the feature articles in this issue: Magnify360 Wins VentureNet Best Of Show 5 Mistakes To Avoid When Building Your Startup “Out Of The Box” PR Tactics. Offshore Outsourcing is Dying…Long Live Hybrid Nearshore.

Patent Protection Checklist

Ask the Angels

As promised in my last post, here’s a brief checklist and some rules of thumb to determine if a patent is right for your business. Before you go through the time and expense of filing a patent application, go through the following checklist and honestly answer the questions. Question 2:  Does the invention provide us a competitive advantage?

Los Angeles December Technology Events

Jason Nazar

Here is the list of all things tech/web going on in Los Angeles in December 2008. The playboy pic is just for random sensationalism.

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Meetup - Avoiding Negative Comments

SoCal CTO

As a follow-up to my last post on Meetups SEO / SEM , I was just booted from the group and any of my comments about issues I had with the way the group was handled along with my negative vote about the event were deleted from the group. It makes me wonder if Meetup is actually encouraging this kind of thing

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First batch of CEOFlow sketches

CEO Flow

I put together and uploaded a bunch of new sketches this week for CEOFlow.  Preview them at: www.flickr.com/photos/aaronross. Full set (includes some PebbleStorm sketches too): www.flickr.com/photos/aaronross/sets/72157605840085105/.

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Web 2.0 Strategy

SoCal CTO

Fantastic post by Dion Hinchcliffe - Ten Aspects of Web 2.0 Strategy That Every CTO and CIO Should Know. Raises some interesting points, but the general theme is: just figure out ways to get it to happen

CIO 3

Green Week - Save the Environment and Your Cash

Frank Addante

Last week, our office manager, Lindsey Mitten, instituted Green Week. One of our Cultural Values is Community, which includes environmental responsibility. thought I’d share with you what we did for Green Week (I'm actually re-purposing the email that Lindsey sent to the team.)Each She also.

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Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

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Technology Impact - Performance Spread

SoCal CTO

Fascinating article by Andrew McAfee - Technology Beats a Full House - discusses how variation in performance spread decreases over time as systems become optimized. He shows that the spreads in IT heavy industries has greater variation over the past decade. winners were increasingly separated from losers

Yonkly Creates New Microblogging Site

socalTECH

Orange County-based startup Yonkly launched a beta of its site this week, focused on creating a Twitter-like, branded microblog service. READ MORE

Freelancers Ball

SoCal Tech Calendar

Thursday, December 18, 2008 -- Freelancers Ball. Holiday event for freelancers. See [link] (more

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Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Technology Council

Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG.