2008

Trending Sources

Secret for Networking at Events - Prenetworking

SoCal CTO

I've never been able to walk into a large group of people and feel like I can "work the room." Sure, I've read various articles on this stuff, but honestly, I still struggle with meeting interesting people. Luckily, I've found a GREAT way to make my time spent at events much better. What do I do? Then I couldn't back out. 3.

AdEngage Acquired By Technorati

socalTECH

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. Financial terms of the deal were not disclosed. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites. READ MORE

A Tale of Two Tech Cities – Silicon Valley vs. Los Angeles

Jason Nazar

Is there a difference between tech startups in Silicon Valley vs. Los Angeles? Most emphatically, Yes ! I’ve spent the last year running a tech company based in Santa Monica , CA and I’ve spent countless weeks in the Bay meeting with hundreds of tech founders. As unreliable as stereotypes may be, these are my generalizations.

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Futuristic Play by @Andrew_Chen. Analysis on viral marketing, user experience, game design, and online ads. See the books I recommend to friends.

IP 4

Office 2.0: Where's Jack Bauer?

Frank Addante

We, at the Rubicon Project, moved into new office today. It is a very exciting day for us. Actually, liberating would be a more appropriate word. Before, we had 40 people squeezed into a 2,000 square foot office, designed to fit 15 people, max. Today, we moved into a 20,000 square foot office, 10X the size of the previous one.

Design 2

More Trending

Use “Layers of the Onion” to sell for you

CEO Flow

Spend any time with me talking about lead generation or sales, and the term “layers of the onion&# or “onion layers&# will come up - a lot.  I’ve found that this concept is a great analogy to help teams think through laying out their products and offers. The internet has drastically shifted power from sellers to buyers.  Let go.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

Hard to Build Large Advertising Support Business

SoCal CTO

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle?

Interview with Anne Walls and John Singleton, WordHustler

socalTECH

Anne Walls and John Singleton are co-founders of WordHustler (www.wordhustler.com), a local Hollywood startup looking to help writers connect with publishers. WordHustler launched in May of 2008 in a beta. We caught up with both Anne and John to learn more about the company. What's the whole idea behind WordHustler? Anne Walls: Everything. Thanks

Los Angeles Speaking Series #3: “Mistakes People Make Before Starting a New Business”

Jason Nazar

As planned, I’ll be hosting monthly presentations/conversations each month throughout 2009 on different topics for entrepreneurs. Cost: FREE.

Hike The Geek

SoCal Tech Calendar

Sunday, December 14, 2008 -- Hike The Geek. See [link] (more

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Office 2.0: Where's Jack Bauer?

Frank Addante

We, at the Rubicon Project, moved into new office today. It is a very exciting day for us. Actually, liberating would be a more appropriate word. Before, we had 40 people squeezed into a 2,000 square foot office, designed to fit 15 people, max. Today, we moved into a 20,000 square foot office, 10X the size of the previous one.

Design 2

Lessons For Entrepreneurs From Tech Coast Angels

Technology Council

The Tech Coast Angels talk about improving your chances for long-term success in the lead article of the November SCribe Newsletter.  Check this out, along with our other feature articles and links to the upcoming event schedule. Here are quick links to the feature articles in this issue: Lessons For Entrepreneurs From Tech Coast Angels.

Top Five Best Uses of an Entrepreneur’s Legal Dollars

Ask the Angels

So you’ve just started your company, and as with most entrepreneurs, you have very limited money for service providers of any sort.  That said, you have heard in the past that it is always best to get a lawyer involved in the company sooner rather than later, especially if you’re looking to raise capital in the near future. 

sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture. Who should attend? Sales Directors.

AeA 1

[Sales Machine] The Fatal Mistake Boards & VP Sales Will Make In 2009 Planning

CEO Flow

Note: I first published this post exactly one year ago. Unfortunately it bears reposting again before 2009. have a feeling this same post will be relevant for another few years until the conventional wisdom evolves. Also, I’ve published an overview of my new Sales Advisory Program at www.CEOFlow.com/advisory. Or just fails. Wrong.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

Google Personalized Results

SoCal CTO

Google now shows me an option to push things in my search results to the top. It's an interesting choice. Doesn't it seem like it's inviting problems. Basically the only people who will spend time on this is people trying to improve their search rankings. The rest of us signal with lots of other things like links, bookmarking, etc.

Google 3

Interview with James Citron, Mogreet

socalTECH

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services.

The Venture Capital Industry: The Current State of Affairs

Jason Nazar

There has been a lot of conjecture about how the Venture community will respond to the economic downturn.

Mindshare

SoCal Tech Calendar

Thursday, December 18, 2008 -- Mindshare. Mindshare is a monthly event that was created to serve as a platform for networking and the sharing of ideas across a wide range of fields. See [link] (more

Develop a Culture Roadmap

Frank Addante

My (now former) assistant, Mallory Portillo, was the very first employee outside of the founding team at the Rubicon Project. We’ve grown quite a bit since she started just over a year ago. With our strong commitment to team development and culture, Mallory is now moving on to a new role.

SCribe Newsletter October 2008

Technology Council

The October SCribe Newsletter has arrived.  Check out the feature articles and the upcoming event schedule. Here are quick links to the feature articles in this issue: Magnify360 Wins VentureNet Best Of Show 5 Mistakes To Avoid When Building Your Startup “Out Of The Box” PR Tactics. Offshore Outsourcing is Dying…Long Live Hybrid Nearshore.

Patent Protection Checklist

Ask the Angels

As promised in my last post, here’s a brief checklist and some rules of thumb to determine if a patent is right for your business. Before you go through the time and expense of filing a patent application, go through the following checklist and honestly answer the questions. Question 2:  Does the invention provide us a competitive advantage?

AeA Los Angeles Council on Facebook!

AeA Los Angeles Council

You can now see all of the AeA Los Angeles Council events on Facebook ! 03/20/08 - Green Event @ UCLA (lots of details in below blog entry!

First batch of CEOFlow sketches

CEO Flow

I put together and uploaded a bunch of new sketches this week for CEOFlow.  Preview them at: www.flickr.com/photos/aaronross. Full set (includes some PebbleStorm sketches too): www.flickr.com/photos/aaronross/sets/72157605840085105/.

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Interview with David Sacks, Geni and Yammer

socalTECH

We sat down with David to catch up on what Geni and Yammer are doing, plus got his insights into entrepreneurship and the Paypal mystique. Thanks!

Why.Net???

Alon Schwartz

From the first day we started Docstoc people have been asking me “ why.Net ”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). That’s it!

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. Yikes.

Zag Spins Out TrueCar

socalTECH

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

Star Trek Lessons

Jason Nazar

So yah, I was a huge star trek fan growing up, and proud to say it. Personally I wish our outgoing President watched so he could have been more familiar with the Prime Directive. So its with great pride that I highlight this document on docstoc: 10 Importnat Life Lessons from Star Trek.

Freelancers Ball

SoCal Tech Calendar

Thursday, December 18, 2008 -- Freelancers Ball. Holiday event for freelancers. See [link] (more

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