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Beyond Meat Adds Celebrity Investors

El Segundo-based Beyond Meat, which develops plant-based burger products, says it has added a long list of celebrities as investors in the company. According to Beyond Meat, its investors now include Kyrie Irving, Shaquille O'Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan, JaVale McGee, Harrison Barnes, Malcolm Jenkins, Derrick & Charity Morgan, Alex Honnold, Shaun White, and Luke Walton, in additino to existing investors JJ Redick, Tony Gonzales, Leonardo DiCaprio, Thomas Middleditch, David Wright, Eric Bledsoe, Maya Moore, Tia Blanco, April Ross, Maggie Vessey, Snoop Dogg, Common, Jessica Chastain, Liza Koshy and Nicole Williams. Beyond Meat said it will be showing off its investors as part of a new ad campaign called "Go Beyond", starting with a video featuring Kyrie Irving, who is a point guard for the Boston Celtics basketball team.