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GameFly Sells Cloud Streaming Tech, Team To Electronic Arts

Los Angeles-based game streaming provider GameFly and Electronic Arts said Tuesday that Electronic Arts has acquired GameFly's cloud-streaming technology, but that GameFly will continue to operate its games-by-mail subscription service. Financial details of the acquisition were not announced. According to the two, Electronic Arts also acquired the Israeli team which had developed GameFly's streaming service for games, which had allowed videogame users to rent videogames via the Internet, much like one might stream videos using Netflix or other online streaming services. GameFly said the deal with Electronic Arts gives EA the cloud gaming assets and personnel of GameFly Israel, but does not change the services offered to its US-based games-by-mail customers. GameFly is led by CEo David Hodess.